Craft Coffee - 101

Direct Trade Coffee

What is Direct Trade coffee?

Direct trade is a term used by coffee roasters who buy straight from the growers, cutting out both the traditional middleman buyers and sellers and also the organizations that control certifications such as Fair Trade and Bird Friendly, for example. Direct trade proponents say their model is the best because they build mutually beneficial and respectful relationships with individual producers or cooperatives in the coffee-producing countries. Some roasters do it because they are dissatisfied with the third-party certification programs, while others want to have more control over aspects ranging from the quality of the coffee, to social issues, or environmental concerns.

What are our environmental standards?

Our business model is “Direct Trade”, We examine our contracted farms to ensure that "healthy environmental practices" are followed. Inspections cover the use of herbicides and pesticides, disposal of wastewater, and maintenance of forest cover. We are also very dedicated to the farmers we buy our Coffee from. We want to ensure the continued success of not only our brands, but also their livelihood. When you purchase our products you become a part of a better practice business that works hard to make this a better planet.

What is Craft Coffee you ask?

“Craft coffee,” a rather new term in the industry, refers to the pursuit of making a cup of high-quality coffee, while also engaging consumers in the story of the coffee — from the origin of the beans to how it's brewed. Tips, Tricks and Techniques can be learned in our Blog.